How to Turn Your Blog into a Bestselling Printed Book

A blog is a way for you to share your vibrant collection of stories, expertise, or inspiration, and can be done with a loyal online audience. But what if you were able to take those digital posts and turn your blog into a physical book that readers can enjoy?

At Imprint Digital, we’ve helped countless UK authors convert their blogs into books, transforming their unique online content into professionally printed bestsellers. Regardless of what you write about – be it travel, wellness, or tech – publishing your blog as a book can elevate you as a brand, help you reach new readers, and build a legacy.

In this guide, we’ll offer a step-by-step roadmap to help you do just this.

Why Turn Your Blog into a Book?

Imagine your blog posts bound together in a thoughtfully designed book, sitting on bookshop shelves or delivered directly to e-readers. Converting your blog into a book is a route to opportunities that digital content alone cannot offer.

Some readers prefer physical or ebook formats, and a printed book reaches these people, expanding your audience beyond those who follow the blog. It positions you as an authority in your niche, whether you’re a food blogger sharing recipes or a business expert offering insights. There are other benefits beyond expanded reach and increased authority, too:

New Income Streams: Earn money through book sales on Amazon, in bookshops, or at events.
Time Efficiency: Use your existing content as the foundation for a full manuscript.
Evergreen Impact: Preserve your ideas in print for long-term visibility.

Assuming your blog contains a wealth of content, you’re essentially halfway to a manuscript already, which puts you well ahead of those who are sitting down to start a book from scratch. At Imprint Digital, our team specialises in making this process seamless, with services like typesetting, cover design, and global distribution.

How to Turn Your Blog into a Book

Step 1: Discover Your Book’s Core Theme

The journey to publish your blog as a book begins with finding a unifying thread that ties your posts together.

Review your blog to see if there’s a central theme that might resonate with your audience. Make this theme the backbone of your book, giving it purpose and direction. Select 20-50 posts that align with it (or however many make up 50,000-80,000 words), particularly those that are high-performing. These are likely your most engaging content. Arrange these posts into chapters, perhaps in chronological order for a memoir, or topic-based sections for a how-to guide.

As you curate your manuscript:

Identify your most-read or most-shared posts using Google Analytics.
Group posts with similar topics or lessons into themed sections.
Write short introductions or transitions to ensure each chapter flows smoothly.
Make sure statistics, references, and advice are all updated for relevance at the time of publication.
Include callouts, quotes, or sidebars to add visual and intellectual variety.

Step 2: Refine Your Content for a Book Audience

Blog posts are often short and conversational, but a book naturally requires more polish and cohesiveness in its voice.

To convert your blog into a book, adapt your content to suit the print audience. For example, a casual tone works for a memoir, but a business book might need a more authoritative style.

Adjust Tone & Structure: Align the writing style with your chosen genre.
Hire a Professional Editor: Platforms like Reedsy offer editors (£10-£30 per 1,000 words) who can review and improve the flow, clarity, and more of your book. This will help you avoid common errors.
Add Exclusive Material: Consider adding a new foreword, afterword, or a Top Tips section that adds unique value to your work.
Proofread Thoroughly: Check the grammar, punctuation, and layout before asking a friend or family member to do the same. If your editor will also proofread for these errors, even better.
Ensure Accessibility: Use clear headings, readable fonts, and consider large print versions.

The final proofread will be your last chance to ensure an error-free manuscript that’s truly ready for print. Our self-publishing packages include professional typesetting to give your book that polished finish. Contact our team to learn more.

Step 3: Design a Book That Captivates

A professional design is crucial when it comes to making your book stand out among the crowd. The cover is your first chance to grab readers’ attention, so it should reflect your blog’s brand and genre. Here are some key elements to include:

Relevance: A vibrant, image-driven cover suits travel blogs, while minimalist designs complement business or wellness genres.
Back Cover Essentials: Include a compelling blurb, your author bio, and an ISBN barcode.
Interior Layout: When formatting your book, opt for a clean, readable font (like Arial 11-12pt) with a 1.5 line spacing.
Image Quality: Use high-resolution (300 DPI) visuals with captions if you want to provide extra clarity.
Book Size & Binding: For hardback and paperback book sizes, choose from A5 (210x148mm) for versatility or B-Format (198x129mm) for standard non-fiction. PUR binding offers durability, while EVA is cost-effective for shorter runs.

To see how your cover might look, request a free sample.

Step 4: Pick the Right Publishing Platform

If you want to publish your blog as a book, you’ll need to pick a platform. Here’s a comparison of the top options available to UK authors:

Platform	Best For	Pros	Cons
Imprint Digital	Hands-on support, UK authors	Typesetting, cover design, retailer distribution	UK support only
Amazon KDP	Global reach, POD	Easy setup, ebook support	Higher per-unit costs
IngramSpark	Bookshop distribution	Library access, quality prints	Setup fees
Blurb	Visual-heavy books	Custom formats	Limited distribution

At Imprint Digital, our packages include 25 hardbacks, 100 paperbacks, ISBN registration, and global distribution, making it ideal for bloggers who want a hassle-free process.

Get an idea of your costs with our instant quote tool.

Step 5: Distribute Your Book Effectively

In order to reach readers, you’ll need to set up distribution channels that align with your goals.

List your book on Amazon KDP for global online sales, optimising your listing with keywords like “blog to book” and a high-quality cover. You can also pitch to UK bookshops with a professional sell sheet detailing your book’s title, ISBN, and blurb. For direct sales, sell signed copies via the blog itself or at events. Our short-run printing is perfect for this.

Step 6: Market Your Book with Your Blog’s Audience

Your blog’s audience is your biggest asset for launching a bestseller. Start with a dedicated post about turning your blog into a book, sharing your journey and a sample chapter to hook readers. To make your book launch a success:

Use Social Media: Promote on X, Instagram, and Pinterest with relevant hashtags.
Email Your Subscribers: Send a launch newsletter via Mailchimp offering a discount or bonus (e.g., a free PDF guide).
Host Virtual or In-Person Events: Cover reveals, Q&A sessions, or launch livestreams can all be helpful.
Send ARCs (Advance Reader Copies): Reach out to UK book bloggers or sites like Lovereading.co.uk around 4-6 weeks before your book releases.
Invest in Ads: Run Amazon Sponsored Product ads that target your niche.

See our book launch checklist to see how to smash yours out of the park.

Step 7: Track Sales and Build Momentum

After your book has launched, monitor its performance long-term. Use KDP or distribution analytics to track sales by region and format, while engaging with readers on Amazon, Goodreads, or X, responding to reviews to build community.

Review your sales dashboard regularly in order to identify your best-performing channels.
Adjust the book’s price or ad keywords based on how they perform.
Print additional copies as your sales grow, or explore audiobook formats.
Gather testimonials and feature them on your blog and book listings.
Maintain engagement through author newsletters and social media updates.

Conclusion

Turning a blog into a book is an undoubtedly transformative step in an author’s journey to growing their audience and cementing their legacy.

With careful content curation, professional design, strategic distribution, and targeted marketing, you can publish your blog as a book that becomes a bestseller.

Imprint Digital’s self-publishing packages, which include typesetting, cover design, and distribution to thousands of retailers, make the process seamless.

Ready to make your blog a bestselling book? Get an instant quote or contact us to get started.

Turning Your Blog Into a Book FAQs

How do I turn my blog into a book?

Select 20-50 posts around a theme, organise them into cohesive chapters, edit for polish, and design a professional cover and layout.

How many blog posts are needed to convert a blog into a book?

Ideally, you’ll have between 50,000 and 80,000 words (perhaps 20-50 posts) for a standard-length book, depending on your genre and structure.

What’s the best platform to publish my blog as a book?

Imprint Digital offers tailored support with typesetting, cover design, and distribution. Amazon KDP and IngramSpark are also great for global reach and bookshop distribution.

How much does it cost to convert a blog into a book?

Expect editing to cost around £10-£30 per 1,000 words, design to be £200-£1,000, and printing to be £3-£5 per book.

How do I market a book made from my blog?

Promote it via the blog itself, on social media, and email newsletters. Amazon ads should be run, and you can send ARCs to reviewers.

Can I use blog images in my printed book?

Yes, so long as they’re high resolution (300 DPI). Our team will make sure your visuals are print-ready.

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